The needs of a single professional viewing a home versus the needs of a family will differ dramatically, that in itself isn’t rocket science, but how often does that clear distinction make its way beyond the boardroom table and out into the marketing materials in the world of property development?

In this CGI example we created for a client, the property was designed with family life in mind and by injecting some imperfection such as the unmade bed and doors left ajar, as well as a clear example of how to set up part of the space as a play den for the children, these marketing materials go from something too broad, into something laser focussed and appealing to a precise demographic.

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