We all know the world is struggling with COVID once again, there are some restrictions in place for our safety and let’s be honest, this isn’t a short term problem, it’s a way of life and your marketing must adapt to suit the world we live in.

Historically, photographs and floorplans were enough to convince a prospect to make a choice on a home purchase but that is no longer the case, buyers want more, they want detail, engaging, informative content and the ability to make their own changes.

CGI gives a developer all of this, it expands the window of opportunity for marketing, it keeps prospects safe by delivering the details digitally, and through the use of CGI video tours, it can take a prospect on a digital walkthrough of the property complete with a live human guide to discuss it with.

CGI is the unavoidable future of property marketing.

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