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I’m often attending seminars and event promising to teach me how to sell better.
And every time, no matter who the speaker is, I pray- please give me some other technique than social media marketing.
Guess what they always say – use social media….
Target and re-target your audience, occupy their mind space. Take your product and put it in front of right person. 

Current Phase of Development

We cannot escape the influence the social media bring in our buying process. People buy from people but before they do , they will google you check all of your profiles and what you stand for. 

How to advertise houses, apartment, units if the project is still in the development stage when you don’t have any show flats or photos to create ads with?
Yes, you shared the side and plans for the block of flats -to-be, but…
– Are you targeting the right people with the ‘before’ photos?
Who do you actually attract?
Buyers or other developers like you or few steps behind you, who will admire you or even envy you but won’t buy from you.
That kind of post will be great for finding JV partnership but they won’t sell your units.w

3D model of the proposed development incorporated into photo

How can you start advertise something that doesn’t exist then?
How to advertise when I have nothing to show just yet? 

This is where CGI comes to play.
-Images, 360 Images,
-Fly-through video
-Immersive technologies – AR/VR ,
whatever medium is best for your ideal client avatar.


To ensure your success you need to find a successful people and model what they do.
You can create photo realistic images and videos and put them in front of custom audience straight after plans leave the drawing board.

If you look at all of the big developers like Barratt Homes , Redrow, Countrywide, etc they start advertise as soon as possible. 

They shout from the rooftops, plaster images all over the hording boards, banner, social media, online platforms.
New development is coming to town!! 
The best units are sold right a way, with plenty of time to sell the less attractive ones.


Some say CGI is unnecessary expense. Nice to have novelty, but not crucial to succeed.
Perhaps, but so was the iPhone in 2007. Can you imagine running your business now on Nokia, or even blackberry without the efficiency that smartphones and apps gave us over the years?


“Past performance doesn’t guarantee future success.”


Not with the amount of sales going belly up due to unrealistic budgeting. Not with the extended time on the market we experiencing now. 
And if your’ll take to the account all of the thing that can go wrong during development process. Delays, design flaws, rework the earlier you go in front of your buyer the better chances of selling quick and retrieving your profit. The sweet lump sum that you work for last 18-24 months.

Proposed First Floor

Many say

“ Our attention span shortened over the years. We are jumping from one thing to the next. Our interest drops almost as quickly as it arises when the item of our desire cannot be delivered in 48 hours. So what’s the point of starting marketing early ?”

I don’t think this applies to property. Buying a property for a first time or even your next property is a long process.
No end consumer wakes up one day and decides I need to buy house by next month. It requires planning and saving for deposit , deciding  on location, size , what can you afford etc.
After applying initial filters the first thing the buyer will look at are the photos. 

Proposed Kitchen and Lounge


Then you weight pros and cons and choose the best home with right price tag from the advertised ones and they’ll wait for their next home.
 With high interest through specific targeting and re-targeting you can find your ideal buyers, who want exactly what you have and sell it to them.

With early enough start even if the sale fell through you’ll have plenty of time and leads, who can jump at the opportunity of buying your apartments, you don’t have to worry about starting putting the apartment back on the market to advertise and wait.

You can advertise straight to warm audience and close the sale fast.

So with all that in mind, try something new in 2019. Open the window to the future and take a glimpse.
Let you buyers immerse fully in first time buyer experience , fell in love with your product and make the feeling last long after first viewing.
The time is NOW.